Digital Partnerships- the future? #4
More and more companies are realizing the importance of strategic partnerships.
These partnerships are done for a variety of reasons- New Growth, Cost and Asset optimization, technology access, or attaining a competitive edge through customer-centricity.
All B2C models will continue to disrupt- till the customer can be served with the press of a button, voice, facial recognition, or pre-fed choices.
The mobile app, or a platform will be the front end of the B2C business.
The entire customer-journey will have both offline and online touch-points depending upon the digital maturity of the industry.
Strategic partnerships and ecosystem approach will be critical because a company cannot build or buy all the best customer solutions.
Non-cannibalizing partnerships and partners that can cement an orchestrator’s/incumbent’s dominance in the industry will be sought more frequently.
Sidhartha Sharma is a Digital Transformation expert and business leader with 15+ years of experience in Management Consulting firms. He helps business leaders and CXO’s in understanding the future trends and current imperatives on topics like-Digital Platforms, Ecosystems, Future-Tech and Org-transformation He is also a Bestselling Author of multiple books on topics of Digital Strategy, Entrepreneurship, Organization Change, and Optimal Performance and Work-Happiness. His personal writings and columns regularly feature in media houses like Business World, Indian Express, Live Mint, Asian Age, and Deccan Chronicle. Views are personal:
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